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BRAND
UNITED COLLEGES GROUP
Creating a clear and unified MarComms language around an established brand identity, bringing sub-brand identifiers and bold, distinctive colors together through a flexible "progress arc" device used across digital and print communications.
BABYLOO CHILD CARE AND SAFETY
As Babyloo diversified into new categories, including child safety, its existing icon became the visual thread connecting a growing product family.
The system was subsequently extended across dining, developmental play and travel accessories, giving very different products a recognizable place within one brand.
Nanjing Lucky Arc
Lucky Arc was evolving from a B2B plush manufacturer toward a more integrated model encompassing proprietary, OEM and brand-led properties. CharlieBravo helped elevate the company's visual presence and provide a more cohesive platform for its appearance at international trade shows, conferences and customer-facing presentations.
Speyburn Single Malt Scotch Whisky
Speyburn was preparing for the expansion of its portfolio, beginning with a repositioning of the core range.
A product-forward visual strategy increased prominence and recognition, supported by an evocative campaign platform that gave the brand room to evolve as new expressions were introduced.
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